The way experts and advocates communicate about social problems affects how people think about their causes and solutions. There is a rich body of science that points to how we can improve understanding and motivate people to action.
The way experts and advocates communicate about social problems affects how people think about their causes and solutions. There is a rich body of science that points to how we can improve understanding and motivate people to action.
Every day I see, read and hear examples of campaigns that seek to "raise awareness" of an issue. And most of the time (seriously, MOST of the time) these campaigns inadvertently reinforce damaging frames about the issue, the people affected, or both. How does this happen?
Two reasons: First, we rely on messaging strategies that come from product marketing- those designed to sell laundry detergent and elect politicians, not achieve social change. Second, we hold our communications accountable to "resonating" with people, but little else.
I use my expertise as a psychologist to help scientists, experts and advocates communicate in ways that improve public understanding of difficult social problems and build support for policy and systems change.
Sign up for the mailing list to stay up to date on new offerings.
A morning walk to our office in Portland, Maine
Helping experts and advocates improve public understanding of social problems and build support for social change.
428 Fore Street, 4th Floor, Portland, ME 04101 | Phone: 207.773.6356
